Who is the Gnu?
Why is he blogging about marketing?
The Marketing Gnu blog is a light-hearted look at everything from the sublime to the ridiculous from the world of marketing. Not trying to sell anything, no hidden agendas, just my opinions on the things we see and hear everyday.
Having worked in marketing for nearly 20-years, across travel, retail, consumer events, publishing and media I have a real passion for the subject; and can’t help dissecting all the marketing that I see. Whether it’s brilliant, rubbish, cynical or surprising.
I find other marketing blogs a bit, well dull, all seem to be run by ‘award winning’ agencies that are ultimately selling their products and services. And think they’re far too digital and data heavy, which in my opinion is just the necessary evil of marketing today.
I’d like to inject some fun back into what has become quite robotic discipline by taking a look at what’s going on around us and review not only the good, but also the bad and the ugly.
This might then enthuse new marketers to be more creative and excited about the work they do…. and hopefully not spend their whole time just ‘lost in data’.
I’m not a journalist so apologies for any bad grammar or unprofessional writing. These are just my opinions. Some will be researched well, some not at all. Please feel free to comment and correct me, or start a healthy debate, on my socials.
Why the Gnu?
Good question. Well firstly is a gnu is a type of wildebeest that roams the plains of Africa. As a marketer (or marketeer if you like silly titles) I would say it’s because like the gnu, marketing is always on the move, never staying in the same place. But that’s just marketing waffle and a good strap-line for the blog.
The truth is that my first manager in a marketing role used to call me a ‘marketing gnu’ and I can’t quite remember why! I know he still works in the sector and it’s my aim for him to one day see this blog and message me about it. As he's the only person who'll know it's me, I can remain anonymous. This is my number one and only KPI (more marketing waffle - sorry).
In addition, and unsurprisingly, there is no other Marketing Gnu out there on the information super highway so the domain name was very cheap, it’s been very easy to name all my channels and I'm already my own top search result on Google!
Hope you enjoy the Gnu's ramblings...
Contact Gnu
Although the blog isn’t about making money. (I do have a well paid, well ok paid day job.) If I can make any from it through speaking at events or advertising I’d be happy to of course - I do work in marketing remember!